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Who we are

Surat's most
obsessive
marketing team.

We're a team of strategists, designers, filmmakers, and digital nerds who genuinely love what we do. Based in Surat. Working everywhere.

✦ 7+ years in the game
✦ 50+ brands grown
✦ 4 service verticals
✦ 1 mission
✦ Surat-born
✦ India-wide
✦ 6 industries
✦ 100% committed
✦ 7+ years in the game
✦ 50+ brands grown
✦ 4 service verticals
✦ 1 mission
✦ Surat-born
✦ India-wide
✦ 6 industries
✦ 100% committed
You matter
to us.
— The Social 101 promise
Our Story

Born in Surat.
Built for real growth.

Social 101 started with one belief: that most brands deserve better marketing — more honest, more creative, more effective. We started as a small social media team in Surat and grew into a full-service digital agency over 7+ years.

We've worked with saree brands and startups, jewellers and real estate developers, food brands and finance companies. The industries change, but our approach doesn't: strategy first, creativity always, results non-negotiable.

Today, the Social 101 team combines creative talent with data intelligence across branding, paid media, web, and video — all under one roof, all genuinely invested in your brand.

Work with us
0+
Years Experience
0+
Brands Grown
4
Service Verticals
6
Industries Served
Team at work
Strategy session
Creative team
Laptops
What drives us

Our values aren't a
wall poster. They're real.

Radical Honesty
"We say crap to your face."
No sugarcoating. If your strategy is off, we'll say so. If something isn't working, we'll tell you before you have to ask.
You Matter to Us
"We genuinely care."
Your brand's success is not just a KPI for us. We're invested in you — late nights, weekends, strategy calls, whatever it takes.
Data × Creativity
"Art meets math."
We don't just make pretty things — we make pretty things that convert. Every decision is backed by data and driven by creative instinct.
Ethics First
"Humanity above profit."
We don't take work we don't believe in. If a brand's values don't align with ours, we'll say no — even if it hurts the bottom line.
Always Levelling Up
"Complacency is our enemy."
The digital landscape never stops changing. Neither do we. We're constantly learning, testing, and raising the bar.
Results, Always
"Vanity metrics don't pay bills."
We measure what matters — revenue, leads, conversions. We'd rather have uncomfortable conversations than celebrate numbers that don't move the needle.
The Team

The humans behind
Social 101

HD
Hardik Dawar
CEO & Founder

The brain behind Social 101. Hardik started the agency with a vision to change how brands approach digital — authentically, strategically, and without BS.

AP
Ayush Patel
Creative Head & Visualizer

The creative force. Ayush turns strategy into visual stories that make people stop scrolling. From brand identities to video direction — he does it all.

AP
Ashumi Parekh
Solutions Team Leader

The one who makes sure everything actually gets done. Ashumi leads the client solutions team with an obsession for quality and a knack for problem-solving.

NT
Nicky Thakkar
HR

The culture keeper. Nicky ensures the Social 101 team stays energised, aligned, and happy — because great work comes from great people in a great environment.

Want to be part of
the story?

We're always looking for great brands to work with — and great people to join the team.

Work with us Careers