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Free Tool

Know your
numbers.

Calculate your ROAS, CPL, and true ROI before you spend a rupee. Real-time results as you type.

Lead Generation
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E-commerce / Sales
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₹
Your Results
ROAS
0x
Enter your numbers
CPL
₹0
Qualified Leads
0
Revenue
₹0
ROI
0%

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Understand the math

How ROAS actually
works.

ROAS Formula

Revenue ÷ Ad Spend. A 4x ROAS means for every ₹1 spent on ads, you earn ₹4 back. Industry average is 2–4x depending on category.

CPL vs CAC

Cost Per Lead is what you pay per inquiry. Cost per Acquisition includes only converted customers. Knowing both helps you optimise the funnel.

ROI vs ROAS

ROAS is revenue-focused. ROI accounts for all costs. A high ROAS with thin margins can still be unprofitable. Know both numbers before scaling.

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